Business & Economics Books:

Strategic Management

Format

Paperback

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Strategic Management
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Description

Global examples, multiple perspectives and dynamic presentation make this important new textbook the complete introduction for modern strategy courses. Encouraging students to be conscious of the perspectives, context and complexity that produce ideas about strategy, the experienced author team situate learning within a diverse range of environments to reflect the globalized and turbulent nature of today's business. Key Debates situated in every chapter provide a balanced introduction and highlight the subject's vibrancy by asking the student to tackle vital strategic questions such as: Are the five forces still relevant for today? Do boards control their executives? Should strategy be stable over time, or should it be changing? And is related better than unrelated diversification? Case Studies, Business Vignettes, Key Terms, Guided Further Reading and detailed Chapter References round out a comprehensive pedagogical framework while a complete supplements package ensures you can seamlessly integrate Witcher & Chau into your teaching for 2010 and beyond.
Release date Australia
March 5th, 2010
Country of Publication
United Kingdom
Illustrations
col. Illustrations
Imprint
Cengage Learning EMEA
Pages
325
Dimensions
190x247x15
ISBN-13
9781844809936
Product ID
3788594

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