Strategic Market Management

Name: Strategic Market Management
SKU: 27803110
Price: 202.99 AUD
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Description

Strategic Market Management, helps managers identify, implement, prioritize, and adapt market-driven business strategies in dynamic markets. The text provides decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision-making. The 11th Edition provides students in strategic marketing, policy, planning, and entrepreneurship courses with the critical knowledge and skills for successful market management, including strategic analysis, innovation, working across business units, and developing sustainable advantages.

Release date Australia

September 9th, 2021

Author

Audience

Tertiary Education (US: College)

Edition

11th Edition

Pages

400

Dimensions

185x231x18

ISBN-13

9781119392200

Product ID

27803110

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