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Strategic Market Management

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Strategic Market Management

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Paperback

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Strategic Market Management by David A Aaker
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Description

Developing and implementing strategies today is very different than only a few decades ago; nearly all firms today operate in dynamic markets. Completely revised and updated, Aaker's best-selling book, "Strategic Market Management", helps managers identify, implement, prioritize, and adapt market-driven business strategies that will enjoy sustainable advantage in dynamic markets that are increasingly complex and cluttered. The intent is to provide decision makers with concepts, methods, and procedures by which they can improve the quality of their strategic decision making and developing growth strategies.
Release date Australia
February 3rd, 2010
Author
Country of Publication
United Kingdom
Edition
9th Revised edition
Imprint
John Wiley & Sons Ltd
Pages
341
Dimensions
152x229x11
ISBN-13
9780470317242
Product ID
3708935

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