With constant changes and new challenges in the public relations climate, the second edition of Strategic Planning in Public Relations presents a fresh approach to PR. This report is essential for anyone involved in the public relations function of any organization. It provides an essential introduction to the topic of strategic planning in public relations and provides practical advice and best practice techniques to improve PR and campaign planning and implementation.
- Strategic planning and why we need it
- The strategic planning process
- Understanding your audience
- Ensuring creativity lives up to the planning promise
- Measurement and evaluation as a planning tool
- Media planning
Kieran Knights is a successful consultant specializing in strategic planning for public relations. Until 2001, he was Planning Director at Shandwick International, a position he had held since 1996. In a career stretching back more than 20 years, he gained experience in various PR roles, including Editorial Director of Bryant Jackson & Associates. He also speaks on strategic planning at many conferences and seminars around the UK.