An overview: "Strategy 2008-2009" is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will be published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.

Table of Contents

Ketchen, Strategy 2007--2008 Contents Part 1 Setting the Stage for Competitive Advantage Chapter 1 What Is Strategic Management? Chapter 2 The Context of Strategic Management Chapter 3 Analyzing the Internal Environment of the Firm Chapter 4 Analyzing the External Environment Part 2 The Selection of Strategies Chapter 5 Corporate-Level Strategy Chapter 6 Business-Level Strategy Part 3 Strategy Implementation and Control Chapter 7 Creating Effective Organizational Designs Chapter 8 Strategic Control Part 4 Case Analysis Chapter 9 Analyzing Strategic Management Cases Appendix to Chapter 9: Financial Ratio Analysis CASES: Case 1 Enron: On the Side of the Angels Case 2 QVC Case 3 JetBlue Airlines: Is the Blue Fading? Case 4 Johnson & Johnson Case 5 Yahoo! Case 6 World Wrestling Entertainment Case 7 The Casino Industry Case 8 Claire's Stores: Competing Betwixt and Between Case 9 Nintendo's Wii Case 10 Ford Motor Company on the Edge?