Business & Economics Books:

Strategy, 2008-2009

Sorry, this product is not currently available to order

Here are some other products you might consider...

Strategy, 2008-2009



Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

Strategy, 2008-2009 by Dave J. Ketchen
Sorry, this product is not currently available to order


An overview: "Strategy 2008-2009" is concisely written to cover the core strategy concepts within strategic management and to do so in a rigorous yet engaging way. This text builds on both real-life examples and academic research and provides appropriate cases chosen specifically for the textbook. Designed by faculty at a focus group, this text will be published in 2-color format on an annual basis to ensure that company examples are current and relevant to students and instructors.

Table of Contents

Ketchen, Strategy 2007--2008 Contents Part 1 Setting the Stage for Competitive Advantage Chapter 1 What Is Strategic Management? Chapter 2 The Context of Strategic Management Chapter 3 Analyzing the Internal Environment of the Firm Chapter 4 Analyzing the External Environment Part 2 The Selection of Strategies Chapter 5 Corporate-Level Strategy Chapter 6 Business-Level Strategy Part 3 Strategy Implementation and Control Chapter 7 Creating Effective Organizational Designs Chapter 8 Strategic Control Part 4 Case Analysis Chapter 9 Analyzing Strategic Management Cases Appendix to Chapter 9: Financial Ratio Analysis CASES: Case 1 Enron: On the Side of the Angels Case 2 QVC Case 3 JetBlue Airlines: Is the Blue Fading? Case 4 Johnson & Johnson Case 5 Yahoo! Case 6 World Wrestling Entertainment Case 7 The Casino Industry Case 8 Claire's Stores: Competing Betwixt and Between Case 9 Nintendo's Wii Case 10 Ford Motor Company on the Edge?
Release date Australia
March 1st, 2008
Country of Publication
United States
black & white illustrations
McGraw Hill Higher Education
Product ID

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...