Non-Fiction Books:

Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy
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Hardback
$483.99
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Description

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Release date Australia
March 15th, 2017
Audience
  • Professional & Vocational
Contributors
  • Edited by Julie Gould
  • Edited by Nicole Pfeffermann
Edition
3rd ed. 2017
Illustrations
50 Tables, color; 33 Illustrations, color; 27 Illustrations, black and white; XXVI, 424 p. 60 illus., 33 illus. in color.
Pages
424
Dimensions
155x235x25
ISBN-13
9783319495408
Product ID
26207025

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