Non-Fiction Books:

Strategy and Communication for Innovation

Integrative Perspectives on Innovation in the Digital Economy

Format

Hardback

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Strategy and Communication for Innovation
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Description

This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume "Strategy and Communication for Innovation" and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Release date Australia
March 15th, 2017
Contributors
Edited by Julie Gould Edited by Nicole Pfeffermann
Country of Publication
Switzerland
Edition
3rd ed. 2017
Illustrations
50 Tables, color; 33 Illustrations, color; 27 Illustrations, black and white; XXVI, 424 p. 60 illus., 33 illus. in color.
Imprint
Springer International Publishing AG
Pages
424
Dimensions
155x235x25
ISBN-13
9783319495408
Product ID
26207025

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