This book is rich with real world marketing case studies that easily translate to tactics and strategies every business can use to move to the next level in sales, competitive positioning and branding. A true marketer's cheat sheet on how others did it, and how it could work for you. "Magic Bullets" has: 131 real world case studies that show how other businesses differentiated themselves; Stories to take these strategies from ideas to functional plans -- not just major player stories, small business stories that everyone can relate to.