Bo Burlingham is editor at large at Inc. magazine. He has also written for Esquire, Harper's, Mother Jones, and The Boston Globe, among other publications, and is the coauthor, with Jack Stack, of The Great Game of Business and A Stake in the Outcome. Norm Brodsky is the founder of CitiStorage and seven previous startups, and a three-time Inc. 500 honouree. He began writing his monthly Inc. column (with Bo) in 1995. He lives in Brooklyn, New York.