Business & Economics Books:

Successful Marketing Research

The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors
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Format:

Paperback
Successful Marketing Research: The Complete Guide to Getting and Using Essential Information About Your Customers and Competitors by Edward L. Hester
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Description

In the majority of small businesses, the owners/entrepreneurs themselves are forced to do most of the research essential to getting the business underway and monitoring their customer base and competitors after start-up. This guide, aimed at both potential and established small-business owners, details how to conduct this research using the most cost-effective methods. The author explains how readers can obtain the information they need to formulate a market plan, keep it current, and build a system for the collection, organization and implementation of data.

Table of Contents

Planning to Succeed. Knowing Your Market and Your Competition. Creative Research Planning. Convenient Sources for Marketing Research. The Library and Other Secondary Sources. Using the Telephone. Real Intelligence Tricks of the Trade. Preparing the Marketing Plan. Communicating with Your Customers. Marketing Information Systems. Conducting Surveys. Interviewing. Problem Solving with Marketing Research. Making Marketing Research a Habit. Notes. Index.
Release date Australia
November 16th, 1995
Audience
  • Professional & Vocational
Country of Publication
United States
Illustrations
illustrations
Imprint
John Wiley & Sons Inc
Pages
256
Dimensions
157x230x16
ISBN-13
9780471123804
Product ID
3093923

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