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Surveys in Social Research

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Surveys in Social Research



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Surveys in Social Research
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This work provides advice on how to plan, conduct and analyze social surveys. It emphasizes the links between theory and research, the logic and interpretation of statistics, and the practices of social research. The fifth edition includes a new chapter on ethics and a glossary. It assumes no background in statistical analysis, and gives readers the tools they need to come to grips with this often confusing field.

Table of Contents

Part 1 The scope of survey research: the nature of surveys; theory and social research; formulating and clarifying research questions. Part 2 Collecting data: developing indicators for concepts; finding a sample; constructing questionnaires; administering questionnaires. Part 3 Analyzing data: overview of analysis; univariate analysis; bivariate analysis - crosstabulations; bivariate analysis - alternative methods; elaborating bivariate relationships; multivariate analysis. Part 4 The process of analysis: coding; building scales; initial analysis; moving beyond initial analysis; putting it into practice - a research example; ethics in survey research; the potential surveys.
Release date Australia
December 20th, 2001
Country of Publication
United Kingdom
5th Revised edition
10 black & white tables
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