Is this the right book for me? Set Up a Successful Small Business will help you to get your business venture off the ground and turning a profit. Arming you with a strategy for success, the book will support you through the entire process, from getting to grips with business finance to effective marketing. Written by small business owners who have been through it all themselves, you'll also receive insider tips to help give your business the edge. Set Up a Successful Small Business includes: Chapter 1: The first stepChapter 2: Business financeChapter 3: PremisesChapter 4: Methods of tradingChapter 5: MarketingChapter 6: Selling the product or serviceChapter 7: Doing the booksChapter 8: Personal finances and business expensesChapter 9: The professionalsChapter 10: The officeChapter 11: Employing othersChapter 12: Opening a shopChapter 13: Import and exportChapter 14: e-commerce Learn effortlessly with a new easy-to-read page design and added features: Not got much time? One and five-minute introductions to key principles to get you started. Author insights Lots of instant help with common problems and quick tips for success, based on the authors' many years of experience.
Test yourself Tests in the book and online to keep track of your progress. Extend your knowledge Extra online articles to give you a richer understanding of setting up your own small business. Things to remember Quick refreshers at the end of each chapter to help you remember the key facts. Try this Innovative exercises illustrate what you've learnt and how to use it.
Table of Contents
Introduction 1. The first step 2. Money 3. Premises 4. Methods of trading 5. Marketing 6. Selling the product or service 7. Doing the books 8. Personal finances and business expenses 9. The professionals 10. The office 11. Employing others 12. Opening a shop 13. Import and export 14. Running a home and a business 15. Taking it further Index
Between them, Vera Hughes and David Weller have over 50 years' experience of running their own successful small businesses. Their wealth of knowledge and firsthand experience have gone into writing several books on small business and retailing.