Business & Economics Books:

The Age of Engage

Reinventing Marketing for Today's Connected, Collaborative and Hyperinteractive Culture



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The Age of Engage by Denise Shiffman
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Blogs, comment sites, and social networks have given your audience unprecedented power in their relationship with you and your products. "7he Age of Engage" lays out a provocative marketing blueprint for focusing on people over content and sharing over controlling. Contrary to popu-lar belief, adding a blog, podcast, wiki, or widget to your website won't automatically draw crowds. But with examples from companies such as IBM, Adidas, and Proctor & Gamble, marketing innovator Denise Shiffman shows you how to open meaningful interactions with your customers -- conversations that will capture the hearts and minds of your audience and bring your business the attention and loyalty it deserves.

Author Biography

Denise Shiffman is founder and principal of the strategic marketing and innovation consultancy Venture Essentials. In her twenty-three-year marketing career, she has launched products, marketed pioneering com-puter and Web technologies, and her commentary has been featured in The New York Times and BusinessWeek, and on CNET.
Release date Australia
March 1st, 2008
Country of Publication
United States
Hunt Street Press
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