Business & Economics Books:

B2B Executive Playbook

The Ultimate Weapon for Achieving Sustainable, Predictable and Profitable Growth
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Format:

Hardback
Unavailable
Sorry, this product is not currently available to order

Description

In the B2B world, the company's fate lies in the hands of a few individuals. What ultimately determines if the company thrives, or even survives, is how these key relationships are targeted, structured, and managed. This is the first book exclusively focused on successfully running business-to-business companies and written specifically for CEOs and their senior management team, including CFO, CMO, CSO, CIO, Product Development, and presidents of business units.

Author Biography:

Sean Geehan is founder and CEO of Geehan Group--the recognized leader in B2B Executive Programs. With more than 20 years experience in driving B2B success, he is an expert in leadership, executive engagement programs, and designing strategic planning processes that drive long-term and profitable growth. Sean earned his MBA at the University of Dayton and received the prestigious Ernst & Young Entrepreneur of the Year award in 2002. His work has been featured by the Wharton School of Business, American Marketing Association, CFO magazine, and National Public Radio. To learn more about Sean, visit SeanGeehan.com.
Release date Australia
December 15th, 2011
Author
Audience
  • General (US: Trade)
Illustrations
Color illustrations throughout
Pages
260
Dimensions
152x229x25
ISBN-13
9781578604463
Product ID
4019055

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...