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British and How to Deal with Them

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British and How to Deal with Them

Doing Business with Britain's Ethnic Communities

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The British and How to Deal with Them: Doing Business with Britain's Ethnic Communities by Ram Gidoomal
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First Survey of Britain's Ethnic Minority Business Community This is the first survey of Britain's ethnic minority business community known to us which aims to explore the dynamic of UK ethnic minority business and identify its opportunities and challenges. Its four sections are: a general introduction discussing the concept of 'Britishness' and similar aspects; a section on cultural and religious distinctives, presented as factors in making successful business relationships; a section of interviews with representative members of the ethnic minority business community; and a reference section including material such as embassies, media and other contacts for the ethnic business communities. The scope of the book is deliberately broad; for example we have included Scots, Welsh and Northern Irish and have ensured that women as well as men are represented. Although two of the authors are of Asian background the coverage of Asians in the book is kept proportionate to the size of the Asian population. The heart of the book is the interviews. Each is intended to explore a key theme. The people interviewed range from major business figures (we have the foremost British biochemist, a Malaysian Chinese, and an ex-Shell Vice-Principal Corporate Strategy, who is Dutch, for example) to young people (we have a Polish woman executive, and will shortly by interviewing a Yugoslav company). We have included interviews with two young families in Luton, one reflecting a positive view of the growing ethnic community and the other expressing the fears and suspicions some have. The interviews do not evaluate or critique in any way: our aim is to let the reader have information, in a very people-based way. The book attempts a successful integration of factually-presented reference information and also more discoursive material. The structure of the book is designed to make the dual purpose comfortable for the reader, who will always be aware what part of the book covers the information needed.
Release date Australia
September 26th, 2001
Country of Publication
United Kingdom
Middlesex University Press
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