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The Character Of A Corporation

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The Character Of A Corporation

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Description

Coca-Cola, Disney, Nike, Hewlett Packard - these companies all have it: a positive corporate culture that powerfully affects their bottom line. Yet despite its ability to make or break a business, corporate culture remains the most underutilised resource in business today.Based on 15 years of research, this book explains clearly what corporate culture is, how it can be assessed in a company, and what can be done to create a positive culture. The authors, who are internationally renowned experts on the subject, offer substantive analysis, vivid examples, and pragmatic solutions to managers and executives who wish to explore the company's 'character' and turn that into the foundation for long-term, sustainable success.

Author Biography

Rob Goffee is Professor of Organisational Behaviour at the London Business School. Gareth Jones is BT Professor of Organisational Behaviour at Henley Management College and a visiting professor at INSEAD. Both act as consultants to leading companies around the world.
Release date Australia
December 4th, 2003
Audiences
  • Professional & Vocational
  • Tertiary Education (US: College)
Country of Publication
United Kingdom
Edition
Main
Imprint
Profile Books Ltd
Pages
272
Publisher
Profile Books Ltd
Dimensions
128x198x17
ISBN-13
9781861976390
Product ID
2151397

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