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Business & Economics Books:

The Chinese Consumer Market

Opportunities and Risks

Format

Hardback

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The Chinese Consumer Market
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Description

The Chinese Consumer Market examines the changing consumer business environment in China and offers predictions about the evolution of the Chinese consumer market in the different sectors as well as the likely strategic implications for global consumer oriented companies.

Author Biography

Lei Tang is a researcher at the MINT lab of INT (Institut National des Telecommunications) in France; she is also a visiting professor at Beijing University of Posts and Telecommunications. Originally from mainland China, she has 10 years of professional experience in China in business development in a high technology environment. After seven years of studies in France, she holds a postgraduate degree in marketing, a Master in telecomms management, and three years of professional experience in multinational groups Her fields of research are primarily focused on mobile business from an international comparative perspective - consumer behaviour from its technological, intercultural, anthropological, and sociological aspect - that is mostly business-based.
Release date Australia
March 30th, 2009
Contributor
Edited by Lei Tang
Country of Publication
United Kingdom
Imprint
Chandos Publishing (Oxford) Ltd
Pages
250
Dimensions
156x234x14
ISBN-13
9781843343325
Product ID
3038269

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