China is the fastest-growing tourism source market in the world, and the top international tourism spender since 2012. The new joint ETC/UNWTO report on The Chinese Outbound Travel Market - 2012 Update explores the remarkable evolution of Chinese outbound tourism in the context of the country's rapid economic growth and socio-demographic changes. The report looks into Chinese travel preferences and destination choices, the structure of China's tourism sector and aviation industry, and its regulatory framework, particularly the Approved Destination Status (ADS) programme. The report further provides recommendations on how to market tourism destinations in the Chinese market and highlights the latest trends of this important market and their implications.