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The Cognitive Impact of Television News on Hardback by B. Gunter
The Cognitive Impact of Television News on Hardback by B. Gunter
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The Cognitive Impact of Television News

Production Attributes and Information Reception
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Description

Research shows that, while people around the world consistently nominate television as their most important news source, much of the content of news bulletins is lost to viewers within moments. In response, Barrie Gunter argues that this can be explained by the way in which televised news is written, packaged and presented.

Author Biography:

Barrie Gunter is Professor of Mass Communication in the Department of Media and Communication, University of Leicester, UK, where he was also head of Department from 2005 to 2012. He is a psychologist by training and worked in the broadcasting sector for 15 years before moving into the academic world. He has published nearly 60 books and over 300 papers, chapters and technical reports on media, marketing and psychology topics.
Release date Australia
February 27th, 2015
Author
Audience
  • Professional & Vocational
Illustrations
XIII, 221 p.
Pages
221
Dimensions
140x216x14
ISBN-13
9781137468819
Product ID
22805930

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