The Competitive Strategy

Name: The Competitive Strategy
SKU: 1647837
Price: 32.99 AUD
Availability: InStock
Rating: 5.0 (1 reviews)

Techniques for Analyzing Industries and Competitors

By:

Michael E. Porter

Format:

Paperback / softback

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40% of people buy The Competitive Strategy and Competitive Advantage ~ Paperback / softback ~ Michael E. Porter.

The Competitive Strategy by Michael E. Porter

Competitive Advantage by Michael E. Porter

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Description

Electrifying in its simplicity - like all great breakthroughs - COMPETITIVE STRATEGY captures the complexity of industry competition in five underlying forces. Author Michael Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided. More than a million managers in both large and small companies, investment analysts, consultants, students, and scholars throughout the world have internalised Porter's ideas and applied them to assess industries, understand competitors and choose competitive positions. COMPETITIVE STRATEGY has filled a void in management thinking. It provides an enduring foundation and grounding point on which all subsequent work can be built. Porter's rich frameworks and deep insights comprise a sophisticated view of competition unsurpassed in the last quarter-century.

Author Biography:

Michael E. Porter, one of the world's leading authorities on competitive strategy and international competitiveness, is Professor of Business Administration at the Harvard Business School. He is the author of fourteen books, among them COMPETITIVE STRATEGY, THE COMPETITIVE ADVANTAGE OF NATIONS, and CASES IN COMPETITIVE STRATEGY.

Release date Australia

January 19th, 2004

Author

Michael E. Porter

Audiences

General (US: Trade)
Professional & Vocational
Tertiary Education (US: College)

Edition

Export

Pages

432

Dimensions

156x235x28

ISBN-13

9780743260886

Product ID

1647837

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