Email marketing is a powerful tool for promoting and selling any kind of product - from books, classes, and coaching to selling a service or physical product. THE COMPLETE GUIDE TO EMAIL MARKETING features the techniques you need to gain visibility and credibility and build your business for more sales and profits.
It includes eight steps based on combining the eight books in the series, which cover: these key topics:
Book I: Getting Started: Deciding on Your Goals and Products
Book II: Creating Your Products from Books to Blogs
Book III: Creating Your Products from Videos to PowerPoint Training
Book IV: Finding Emails to Build Your Business
Book V: Buying and Validating Email Lists for Large Mailings
Book VI: Using Emails to Increase Local and Online Sales
Book VII: What to Say in Your Emails
Book VIII: Sending Emails
All of these books are available separately, but here they are combined together for the first time.
Author Biography:
GINI GRAHAM SCOTT, Ph.D., J.D., is a nationally known writer, consultant, speaker, and seminar leader, specializing in business and work relationships, professional and personal development, social trends, and popular culture. She has published over 50 books with major publishers. She has worked with dozens of clients on memoirs, self-help, popular business books, and film scripts. Writing samples are at www.ginigrahamscott.com and www.changemakerspublishingandwriting.com. She is a Huffington Post regular columnist, commenting on social trends, business, and everyday life at www.huffingtonpost.com/gini-graham-scott. She is the founder of Changemakers Publishing, featuring books on work, business, psychology, social trends, and self-help. It has published over 50 print, e-books, and audiobooks. She has licensed several dozen books for foreign sales, including the UK, Russia, Korea, Spain, and Japan. She has received national media exposure for her books, including appearances on Good Morning America, Oprah, and CNN. She has been the producer and host of a talk show series, Changemakers, featuring interviews on social trends. Her books on business relationships and professional development include: Turn Your Dreams into Reality (Llewellyn) Resolving Conflict (Changemakers Publishing) A Survival Guide for Working with Bad Bosses (AMACOM) A Survival Guide for Working with Humans (AMACOM) Credit Card Fraud with Jen Grondahl Lee (Rowman) Lies and Liars: How and Why Sociopaths Lie (Skyhorse Publishing) Scott is also active in a number of community and business groups, including the Lafayette, Pleasant Hill, and Danville Chambers of Commerce. She is a graduate of the prestigious Leadership Contra Costa program, is a7 member of two B2B groups in Danville and Walnut Creek, and a BNI member. She is the organizer of six Meetup groups in the film and publishing industries with over 5000 members in Los Angeles and the San Francisco Bay Area. She does workshops and seminars on the topics of her books. She received her Ph.D. from the University of California, Berkeley, and her J.D. from the University of San Francisco Law School. She has received several MAs at Cal State University, East Bay.
