Want to generate better ideas, faster? Psychologists have now demonstrated that we can all be more creative in our thinking. They have rigorously researched the conditions and techniques that allow people to maximise their ability to solve problems more creatively and generate significantly better ideas. There is, in fact, a formula - and it isn't difficult. The Creativity Formula draws on that research to provide 50 simple and scientifically proven ways to improve creative thinking ability - instantly. Its easy techniques will lead to more effective problem solving in both work and life and a business that gets ahead and stays ahead by out-thinking and out-innovating its competitors.