Cricket is a team sport. Yet, if the team is to succeed and win, it must rely upon the individual team members playing at their optimum level, consistently throughout the season. One of the coach's primary roles is to bring out the best in each member of his squad so that the team gels and performs as a unit. In order to do this, the coach needs to understand what makes each player tick, so that he may encourage and enable each to play at their best. This book aims to be a valuable tool for coaches, team captains and players, both amateur and professional. It incorporates much of the content of the Coaching and Management Development Programme at the University of Bradford Management Centre, and presents some of the findings of sport and general psychology researchers, making them accessible and understandable to cricket coaches.