Owning and operating your business is one of the most difficult things you will ever do. The World Economic Forum estimates that 90% of businesses fail, and other estimates put it at 8 out of 10. In this breakthrough book written completely from an empowering perspective, The Entrepreneur's Code provides powerful lessons and strategies of what is required to succeed, focusing more on the mental journey and the emotional roller-coaster you will experience operating your business. More importantly, it is replete with stories of successful entrepreneurs from all over the world who succeeded against the odds and how you too can make it. Inside these pages, you'll find the answers to questions such as: -How do you insulate yourself? How do you keep your business from becoming another statistic? -Many businesses run out of cash. Besides cash-flow, what else must you do to bullet proof yourself? -What must you master to give yourself a fighting chance of achieving success in a very challenging business climate?