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The Erotic History of Advertising by Tom Reichert
The Erotic History of Advertising by Tom Reichert
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The Erotic History of Advertising

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Description

With numerous illustrations showing many erotic ads - some campy, some aesthetically elegant, some homoerotic - that push the boundaries of sexuality and taste from over a century of product marketing, Reichert not only tracks the history of sex in advertising but also explores the many factors that make the link between sex and our consumer culture so successful. This thoughtful, enjoyable, and fascinating look into the world of advertising - from the late 1800s to the most erotic ads of today - will appeal to both media-savvy consumers and aficionados of pop culture.

Author Biography:

Tom Reichert, Ph.D., an Advertising Professor at the University of Alabama, has dedicated ten years to studying the prevalence of sex in advertising and its effect on persuasion. He has published on this topic in many scholarly journals, is a contributor to the Encyclopedia of Advertising, and is the lead editor and a contributor to Sex in Advertising: Perspectives on the Erotic Appeal.
Release date Australia
May 1st, 2003
Author
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Pages
408
Dimensions
152x229x24
ISBN-13
9781591020851
Product ID
2311589

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