Business & Economics Books:

The Fluid Consumer

Next Generation Growth and Branding in the Digital Age

Format

Hardback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

The Fluid Consumer by Teo Correia
Unavailable
Sorry, this product is not currently available to order

Description

The Fluid Consumer provides a detailed analysis of the consumer and retail industry's profound shifts in the digital era. The book looks deeply into implications for business and branding models but serves also as a practical guide for companies to find innovative modes of operation in the face of digitally empowered consumers. Starting with an analysis on consumer behaviour in the age of hyper-digitisation, the book explores topics such as gathering consumer insights through advanced analytics, finding the optimal channel-mix in digital marketing, leveraging the "Living Services" concept, creating seamless consumer journeys and harnessing the power of start-ups. In doing so, The Fluid Consumer focuses on the rise of an increasingly 'fluid' consumer who combines rapidly dwindling brand loyalty with swiftly growing brand expectations. A comprehensive Closed Loop model explains the best paths for fast moving goods companies to engage with digitalised consumers in the future, providing clear strategies to remain competitive and successful in the new digital era.

Author Biography

Teo Correia is the Global Senior Managing Director of Accenture's Consumer Goods & Services industry group. He is responsible for global industry planning, digital & innovation strategy, investment plans and client development strategy for the global Consumer Goods and Services practice.
Release date Australia
November 3rd, 2016
Author
Country of Publication
United Kingdom
Imprint
Kogan Page Ltd
Pages
200
Dimensions
155x215x15
ISBN-13
9780749478377
Product ID
26207342

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
Filed under...