Business & Economics Books:

The Glitter Plan

How we Started Juicy Couture for £200 and Turned it into a Global Brand
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Description

While working together at a LA boutique, Pamela Skaist-Levy and Gela Nash-Taylor became friends over the impossibility of finding the perfect T-shirt. Following their vision of comfortable, fitted T-shirts, they set up shop in Gela's one-bedroom Hollywood apartment with GBP200 and one rule: Whatever they did, they both had to be obsessed by it. The best friends' project became Juicy Couture. Pam and Gela eventually sold their company to Liz Claiborne for GBP50 million, but not before they created a whole new genre of casual clothing that came to define California cool.

Author Biography:

After graduating from Carnegie Mellon, Gela Nash-Taylor was an actress until she entered fashion. She is married to John Taylor of Duran Duran. They and their two children live in Los Angeles and the UK.   Pamela Skaist-Levy is a graduate of the Fashion Institute of Design and Merchandising. A former costume designer, she is married to writer/producer/director Jefery Levy. They have one son and live in Malibu.  The partners launched their new line, Skaist-Taylor, in 2012.
Release date Australia
May 19th, 2015
Audience
  • General (US: Trade)
Pages
256
Dimensions
140x203x15
ISBN-13
9781592409358
Product ID
22875880

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