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The Handbook of Communication and Corporate Reputation on Hardback
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The Handbook of Communication and Corporate Reputation

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Description

With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell’s series of handbooks on communication and media reflects the growing visibility of large businesses’ ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Author Biography:

Craig E. Carroll is Visiting Scholar in CorporateCommunication at New York University s Stern School ofBusiness and Senior Research Fellow with the Reputation Institute,LLC. He serves on the adjunct faculty at the IE CommunicationSchool in Madrid, Spain and USI Universita della Svizzeraitaliana in Lugano, Italy. He is Past Chair of the InternationalCommunication Association s (ICA) Public Relationsdivision. He is editor of Corporate Reputation and theNews Media, and serves on the editorial boards for CorporateCommunication, Corporate Reputation Review, Journalof Communication, Journal of Public Relations Research,Public Relations Journal, Public Relations Inquiry,and Public Relations Review. His research on corporatereputation has been presented in over 15 countries.
Release date Australia
May 17th, 2013
Audience
  • Professional & Vocational
Contributor
  • Edited by Craig E. Carroll
Pages
656
Dimensions
178x255x34
ISBN-13
9780470670989
Product ID
20434709

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