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The Human Asset Manifesto

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The Human Asset Manifesto



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The Human Asset Manifesto by Jonathan Ledwidge
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The inability of modern organizations to engage and motivate their employees in a manner that makes individual effort more worthwhile, productive, and rewarding is a cardinal failure of our time. The Human Asset Manifesto unequivocally demonstrates that organizations are socially dysfunctional, and despite professing a great interest in people, they remain steeped in the Scientific Management principles of the past. Thus, they emphasize technology, process, and control, over relationships, engagement, and motivation. The Human Asset Manifesto rejects the modern approach to management and conclusively demonstrates that people, their human and social disposition and their motivation, are the source of innovation, productivity, and competitive advantage. By redefining the organization in human and social terms, The Human Asset Manifesto makes it abundantly clear that organizations can only achieve their best when they view their business as a human and social construct that lives and breathes, and respond accordingly. It emphatically declares that a leader must first be a human being. The Human Asset Manifesto defines a strategy for human asset assessment and development that resonates with every individual who ever craved an opportunity to give of their very best, while being sufficiently expansive to question our approach to freedom and liberal democracy.

Author Biography

Jonathan Ledwidge was born in London but grew up in his parent's native Jamaica. He studied Physics and Chemistry at the University of West Indies before joining Price Waterhouse, later qualifying as a Chartered Accountant. He worked for J Wray & Nephew, a manufacturer and distributor of sugar and rum, before migrating to the UK in 1986. For the next eighteen years, he worked in the City of London for a number of global investment banks, including Continental, CIBC Capital Markets, and ABN AMRO. Much of this time was spent on developing and implementing business strategies for the global capital markets in a range of sophisticated products and services. Towards the end of his investment banking career, Jonathan focused on learning, knowledge development and cultural change, and devised strategies and approaches for improving output and productivity for product origination and distribution teams in the global financial markets. Jonathan has combined his extensive knowledge and experience in business, with a lifelong passion for history, politics, and culture. He has read and traveled extensively in pursuit of these interests. It was his recognition of the wider human and social issues within businesses that ultimately led him to research and write The Human Asset Manifesto, develop THAEvaluator, and launch THAPartners, where he is now the Managing Partner. Jonathan holds an MBA from Cass Business School in London. His first book, A Mannequin for President, is a critique on US Presidential politics. He describes his overall socio-political philosophy as Equal Lives - the idea that every single human life on this planet is as valuable as any other. Jonathan has an enduring interest in history, politics, and culture. He reads extensively on these topics and indeed his first book, A Mannequin For President, was a critique of US Presidential politics. He maintains his interest in political issues by writing a column on his personal website,, every two weeks, and takes every available opportunity to speak on or debate any topic. He is of the opinion that without an understanding of history it is quite difficult or almost impossible to assess or interpret current events. He maintains that the world we inhabit was not created by yesterday's news, and is quite astonished at the extent to which modern day journalists routinely ignore this principle. Thus he ensures it is suitably reflected in all his work. He considers his work in the business sphere an extension of his socioeconomic and political philosophy that everyone deserves an equal opportunity to be the very best they can be. Jonathan thoroughly enjoys travel and considers it an integral part of his education in terms of better understanding peoples, their history, and what drives them to be who they are. In this regard, whether he is in the Berber villages at the foot of the Atlas Mountains in Morocco, sailing on a felucca on the Nile, on the streets of New York, or in his native Jamaica, he takes great delight in talking to ordinary people about their lives and how they see the world. Jonathan is also a huge sports fan ? cricket, athletics, and soccer in particular. When he is not watching sports, he is watching the movies of which he is a tremendous fan. His favorites include; Star Wars, The Godfather, The Color Purple, A Man For All Seasons, Scent of a Woman, and The Remains of the Day, or otherwise anything with Al Pacino in it.
Release date Australia
August 14th, 2006
Country of Publication
United States
Morgan James Publishing llc
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