The inability of modern organizations to engage and motivate their employees in a manner that makes individual effort more worthwhile, productive, and rewarding is a cardinal failure of our time. The Human Asset Manifesto unequivocally demonstrates that organizations are socially dysfunctional, and despite professing a great interest in people, they remain steeped in the Scientific Management principles of the past. Thus, they emphasize technology, process, and control, over relationships, engagement, and motivation. The Human Asset Manifesto rejects the modern approach to management and conclusively demonstrates that people, their human and social disposition and their motivation, are the source of innovation, productivity, and competitive advantage. By redefining the organization in human and social terms, The Human Asset Manifesto makes it abundantly clear that organizations can only achieve their best when they view their business as a human and social construct that lives and breathes, and respond accordingly. It emphatically declares that a leader must first be a human being.
The Human Asset Manifesto defines a strategy for human asset assessment and development that resonates with every individual who ever craved an opportunity to give of their very best, while being sufficiently expansive to question our approach to freedom and liberal democracy.