The Instagram Iceberg is the how-to guide for entrepreneurs and marketers seeking to scale their business in the Instagram Era and beyond. Increasingly, founders are discovering that Instagram is no longer a reliable one-stop shop for brand building and customer acquisition. The Instagram Iceberg explores the rapidly changing social media landscape from its earliest days and traces its impact to the outsized role it plays in business today. Most importantly, The Instagram Iceberg predicts where social media marketing is heading and how businesses can get ahead - and stay ahead - of the curve. Most importantly, you will be able to apply the lessons learned here to YOUR business. The Instagram Iceberg is for those who are willing to zig while the rest of the world zags.