Far from being an old-fashioned notion, honourable businesses, and honourable business leaders, are more sought-after than ever.
Most of us don't expect perfection, but we do expect transparency and integrity. Leaders who say one thing but do another are likely to find their careers and opportunities cut short if any doubts are raised about t heir motives or ability to deliver.
In today's digital world the camera is always rolling, the microphone is always on and there's no such thing as off the record - especially for leaders. Amongst other topics, authors Hannah Samuel and Rick Nowak highlight:
* The importance of values and ethics in today's economy
* How to build and maintain trust
* The role of the leader in leading by example
An essential read for current and aspiring leaders whishing to lead authentically and with integrity.