The Knowledge Channel

Corporate Strategies for the Internet

By:

Langdon Morris

Format:

Paperback / softback

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Description

The number of internet users is doubling every year, and will soon total more than 100 million people.This group will constitute an enormous and attractive market segment, one with exceptional buying power and demonstrated acceptance of new products and new technologies. However, many people use this new medium primarily for social dialog, which gives the internet a dual role and a unique character that is unlike any medium or marketplace that has existed before. As it matures, therefore, the internet poses unique challenges to old ways of doing business even as it promises to have enduring impact on the way that business is conducted worldwide.

Release date Australia

August 1st, 1999

Author

Langdon Morris

Pages

108

Audience

General (US: Trade)

Illustrations

illustrations

Dimensions

154x230x8

ISBN-13

9781583482872

Product ID

1918792

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