The Long and the Short of It

Name: The Long and the Short of It
SKU: 25532891
Price: 34.99 AUD
Availability: InStock
Rating: 5.0 (1 reviews)

A guide to finance and investment for normally intelligent people who aren't in the industry

By:

John Kay

Format:

Paperback / softback

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Description

This book provides a guide to the complexities of modern finance. It describes the basics of investment and the sophisticated innovations of the modern financial system. It explains how the follies of finance have threatened the stability of the world economy, and describes an environment that is complex and sophisticated, but greedy, cynical and self-interested. This book explains how to put your finances in the only hands you can confidently trust - your own. Readers will learn everything they need to be their own investment manager. They will recognise their investment options, the institutions that try to sell them, and how to distinguish between fact and fiction in what companies say. They will discover the principles of sound investment and the research that supports these principles. Crucially, they will learn a practical investment strategy and how to implement it. Leading economist and hugely successful investor John Kay uses his academic credentials and practical experience to lay out the key principles of investment with characteristic clarity and dry humour. This is the only book about finance and investment anyone needs, and the one book they must have.

Author Biography:

John Kay is 'both a first-class economist and an excellent writer' (Financial Times). He is a visiting professor at the London School of Economics, a Fellow of St John's College, Oxford and director of several public companies. He contributes a weekly column to the Financial Times. He chaired the UK government review of Equity Markets which reported in 2012 recommending substantial reforms. He is the author of many books including Obliquity [9781846682896] and Other People's Money [9781781254455] both published by Profile Books.

Release date Australia

December 1st, 2016

Author

John Kay

Audience

General (US: Trade)

Edition

Main

Pages

304

Dimensions

129x198x18

ISBN-13

9781781256756

Product ID

25532891

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