The Management of Business-to-Business Advertising

A Working Guide for Small to Mid-size Companies

By:

Stewart Ross

Format:

Hardback

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Description

Stewart Ross's book, which represents the distillation of thirty years of professional experience in industrial advertising and promotion, is the only comprehensive and up-to-date working guide available for advertising, sales, and marketing managers of companies that manufacture products sold to other companies rather than to final consumers. Stressing practice rather than theory, and providing in-depth coverage of every aspect of the marketing-communications program, this manual will enable the working manager to obtain optimum results from outside services and suppliers or to establish an in-house advertising and promotion facility if is advantageous to do so.

Author Biography:

ss /f Stewart /i Halsey

Release date Australia

July 21st, 1986

Author

Stewart Ross

Audiences

General (US: Trade)
Professional & Vocational

Pages

175

Dimensions

156x234x11

ISBN-13

9780899301631

Product ID

14874371

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