The Management of Corporate Business Units

Name: The Management of Corporate Business Units
SKU: 5807328
Price: 267.99 AUD
Availability: InStock

Portfolio Strategies for Turbulent Times

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Hardback

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Description

The authors examine the reasons for the problems currently afflicting corporate America, particularly the loss of global competitive advantage, and review the track record of traditional strategic planning and portfolio management. The problems of recent years, they demonstrate, have been caused when managers neglect to consider the current economic environment when developing strategic plans. They go on to offer a systematic approach to addressing the structural problems of traditional portfolio planning and present concrete proposals for generating increased business, establishing horizontal relationships, increasing commitment through long-term planning, and incorporating prevailing economic conditions into the business plan. Finally, the authors present a workable management system for the implementation of portfolio strategies in turbulent economic times that focuses on optimal use of corporate resources. Numerous case studies and figures reinforce points made in the text.

Author Biography:

STEVEN A. DECK is Executive Director of Data and Statistics at International Credit Monitor, of which he is co-founder.

Release date Australia

June 20th, 1988

Author

Audiences

Postgraduate, Research & Scholarly
Undergraduate

Pages

248

Dimensions

150x230x24

ISBN-13

9780899302843

Product ID

5807328

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