Business & Economics Books:

The Marketing Gurus

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Paperback

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The Marketing Gurus by Chris Murray
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Description

The Marketing Gurus summarises the lessons of seventeen of the most influential marketing books ever written. The features titles include: Crossing the Chasm by Geoffrey Moore The Popcorn Report by Faith Popcorn The Anatomy of Buzz by Emanuel Rosen Purple Cow by Seth Godin Relationship Marketing by Regis McKenna Don't Think Pink by Lisa Johnson and Andrea Learned Renovate Before You Innovate by Sergio Zyman The Marketing Gurus distils thousands of pages on branding, promotion, publicity, advertising and more into easily digestible summaries, revealing the wisdom behind these standards of modern marketing.

Author Biography

Chris Murray is the former editor-in-chief of Soundview Executive Book Summaries. He lives near Philadelphia, Pennsylvania, where he currently writes and edits business books. Visit www.summary.com
Release date Australia
April 1st, 2010
Author
Country of Publication
United Kingdom
Edition
Main
Imprint
Atlantic Books
Pages
304
Dimensions
129x198x22
ISBN-13
9781843549413
Product ID
3957882

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