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The Marketing Pocketbook

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The Marketing Pocketbook

Format

Paperback

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The Marketing Pocketbook by Neil Russell-Jones
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Description

Designed to give readers a thorough grounding in the basic concepts and theories of marketing, the pocketbook is structured into three parts. The first part deals with the fundamental concepts, while part two addresses the marketing process - in other words, how to go about it. The final part explains how to put the theory into practice. All the fundamentals are covered, from market research and the development of a marketing strategy, to the planning and implementation of marketing campaigns.

Author Biography

The author is a management consultant, chartered banker, member of the Strategic Planning Society and active writer, speaker and lecturer.
Release date Australia
November 30th, 2004
Contributor
Illustrated by Phil Hailstone
Country of Publication
United Kingdom
Edition
3rd Revised edition
Illustrations
illustrations
Imprint
Management Pocketbooks
Pages
128
Dimensions
165x220x25
ISBN-13
9781903776292
Product ID
1754549

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