The Medium is the Massage

Name: The Medium is the Massage
SKU: 2038591
Price: 32.99 AUD
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Paperback / softback

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Description

First published in 1967, this text is now more relevant than ever, as McLuhan's foresights about the impact of new media is actualized at unprecedented speeds via the Internet. It portrays technologies as an extension of man, illustrating how our senses are massaged and our preceptions altered as these devices become integral parts of our lives.

Author Biography:

Herbert Marshall McLuhan was a Canadian philosopher. His work is one of the cornerstones of the study of media theory. He began his teaching career as a professor of English at several universities in the U.S. and Canada before moving to the University of Toronto in 1946, where he remained for the rest of his life. McLuhan coined the expression "the medium is the message," the term global village and predicted the World Wide Web almost 30 years before it was invented. He was an influential fixture in media discourse.

Release date Australia

May 23rd, 2001

Author

Audience

General (US: Trade)

Edition

New edition

Illustrations

ill

Pages

160

Dimensions

102x178x12

ISBN-13

9781584230700

Product ID

2038591

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