The Medium is the Massage

An Inventory of Effects

By:

Marshall McLuhan

Format:

Paperback / softback

Series:

Penguin Modern Classics

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Description

30 years after its publication, The Medium is the Massage remains McLuhan's most entertaining, provocative, and piquant book Well known for coining the term 'Global Village', Marshall McLuhan's thinking was, and still is, revolutionary. His theories, many of which are illustrated in this astonishing 'inventory of effects', force us to question how modes of communication have shaped society. This is an astonishing work by a truly astonishing man. The Penguin on Design series includes the works of creative thinkers whose writings on art, design and the media have changed our vision forever. This is one of four books in that series.

Author Biography:

Marshall McLuhan was a Canadian educator, philosopher and scholar - a professor of English Literature, a literary critic and a communications theorist. McLuhan's work is viewed as one of the cornerstones of the study of media theory. McLuhan is known for coining the expressions 'the medium is the message' and the 'global village'.

Release date Australia

September 25th, 2008

Author

Marshall McLuhan

Audience

General (US: Trade)

Illustrations

fully illustrated throughout

Pages

160

Series

Penguin Modern Classics

Dimensions

111x181x12

ISBN-13

9780141035826

Product ID

2598836

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