Business & Economics Books:

The Professional Product Owner

Leveraging Scrum as a Competitive Advantage

Format

Paperback

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The Professional Product Owner by Don McGreal
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Description

Product ownership is an utterly crucial role in most businesses. Scrum recognizes this -- but unfortunately, many companies, agile resources, and training curricula focus primarily on the mechanics of product ownership. Mechanics are important, but only as a means to an end: value. The Professional Product Owner will help product owners and their organizations refocus on value as the primary objective. The authors offer detailed practices for identifying where value can be found, measuring it, and maximizing it throughout the entire product lifecycle. Drawing on their combined 40+ years of experience in using agile and Scrum in product delivery, the authors show how to go beyond merely writing requirements and managing product backlogs, to take accountability and drive the process from vision to value.
Release date Australia
December 12th, 2017
Author
Country of Publication
United States
Imprint
Addison-Wesley Professional
Dimensions
165x220x25
ISBN-13
9780134686479
Product ID
26827181

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