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The Pursuit of Food Well-Being by Florentine Frentz
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The Pursuit of Food Well-Being

The Mechanisms Behind Consumers’ Food Well-Being, and Their Relevance for Food Retailing and Marketing
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Description

Due to industrialization, globalization, and digitalization food-related life is becoming increasingly complex. The abundance of (unhealthy) food, in particular, is causing an unprecedented over-consumption that endangers people’s health, quality of life, productivity, and life expectancy. Against this backdrop, Florentine Frentz deals with the food well-being of modern consumers and how it can be strengthened. To this end, she refines the concept of food well-being and creates an overarching model, which she applies to various studies and various phenomena. Based on her results, she expounds implications for researchers, retailers, manufacturers, marketers, public policy makers, and consumers. Overall, the results show that the paradigm shift that has already begun must be vigorously pursued, and that every stakeholder can and should contribute. About the Author:​Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.

Author Biography:

Florentine Frentz did her dissertation at the Chair of Marketing and Retailing at the University of Siegen, Germany.
Release date Australia
May 14th, 2020
Pages
220
Edition
1st ed. 2020
Audience
  • Professional & Vocational
Illustrations
1 Illustrations, black and white; XX, 220 p. 1 illus.
ISBN-13
9783658303655
Product ID
33419823

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