Business & Economics Books:

The Rise of Positive Luxury

Transformative Research Agenda for Well-being, Social Impact, and Sustainable Growth
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Hardback
$405.99
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Description

Offering a holistic approach to positive luxury, this comprehensive book provides a novel framework grounded in the new paradigm of Transformative Luxury Research (TLR) stream. TLR helps luxury businesses and researchers develop in-depth knowledge about the mechanisms and factors that shape the future of positive luxury thinking and doing while promoting collective and individual well-being outcomes, social justice, eco-friendly practices, and sustainable growth, involving various stakeholders, communities, and institutions across developed and developing countries. Through a wide range of empirical, methodological, and theoretical contributions, examining the social, environmental, organizational, political, and cultural issues in responsible luxury marketing, this book explores the relationship between luxury consumption, production, and well-being outcomes. It offers a comprehensive overview of how luxury businesses can transform their practices and thus play an active role in promoting positive luxury within the industry and beyond along with enhancing their competitiveness, innovation, and profitability. The idea of well-being outcomes and sustainable growth, as applied in the TLR agenda, calls for synergistic theoretical and practical approaches. The content of this book, through different exciting chapters, will generate novel ideas to promote positive luxury business models leading luxury firms to transform their practices by advancing the current understanding of ethical and responsible business practices, which contribute to individual and collective well-being within the luxury field.

Author Biography:

Wided Batat is Professor of Marketing, Entrepreneur, and International keynote Speaker. She is the founder of the modern experiential marketing mix and its 7Es tool, as well as the Transformative Luxury Research (TLR) stream to help luxury businesses embrace positive luxury and sustainable growth while promoting collective and individual well-being.
Release date Australia
July 21st, 2022
Audience
  • Tertiary Education (US: College)
Contributor
  • Edited by Wided Batat
Illustrations
15 Tables, black and white; 13 Line drawings, black and white; 5 Halftones, black and white; 18 Illustrations, black and white
Pages
236
ISBN-13
9780367757274
Product ID
35670360

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