The Rise of the Hispanic Market in the United States

Challenges, Dilemmas, and Opportunities for Corporate Management

By:

Louis E.V. Nevaer

Format:

Paperback / softback

Show Hide Adult Content

$101.99

Available from supplier

Usually ships in 2-3 weeks

0 in Trolley

Price Match

Wrap this item as a gift ($5.90) - add a free gift card on the next page

Buy Now, Pay Later with:

4 payments of $25.50 with Afterpay Learn more

Availability

Delivering to:

Estimated arrival:

Around 31 May - 12 Jun using International Courier

Description

Not only are Hispanics the largest minority group in the United States, but Mexico is fast becoming our major trading partner, surpassing even Japan. In fact, the U.S. now has the fourth largest Spanish-speaking population in the world, after Mexico, Spain, and Argentina. How has this demographic group transformed the U.S. into a bi-lingual nation within the span of a generation? Why do Hispanics resist assimilation and insist on speaking Spanish in public life? And how can businesses effectively reach the emerging Hispanic consumer market with its estimated puchasing power of USD1 trillion by 2010? These questions constitute the single-most important marketing challenge for corporate America in the twenty-first century. This book examines the Hispanic worldview and how it informs people's economic decisions, both in the United States and across North America. It challenges the viewpoint that American culture will soon dominate its NAFTA trading partners, looks carefully at the market for Hispanic goods in the U.S. and the market for our goods throughout the Spanish-speaking world, and shows how marketeers are now reaching the Hispanic community domestically.

Release date Australia

March 31st, 2004

Author

Louis E.V. Nevaer

Audiences

General (US: Trade)
Professional & Vocational
Tertiary Education (US: College)

Pages

264

Dimensions

152x229x19

ISBN-13

9780765612915

Product ID

5847927

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here