Wayne Hemingway MBE, with his wife Gerardine, started out in business selling second-hand clothes, shoes and accessories on Camden Market in 1981. Then together they built Red or Dead into a label that received global acclaim. In 1999, they set up HemingwayDesign, which specializes in affordable and social design. HemingwayDesign is now a multi disciplinary design agency led by two generations of the Hemingway family and a wider team of talented designers. Wayne is the founder of the award winning Vintage Festival, a celebration of music, fashion, film, art, design and food.The Vintage Festival in 2011 took place London at Southbank Centre as part of the 60th Anniversary of The Festival of Britain and has been on tour around the UK. Wayne was awarded an MBE in 2006, is a Professor in The Built Environment Department of Northumbria University, a Doctor of Design at Wolverhampton, Lancaster, UCA, Stafford and Leeds Met. The Hemingway's are collectors of vintage everything! They co-own Britain's foremost collection of British mass market memorabilia, housed in their museum The Land of Lost Content in Shropshire.