Kirsten Drotner is Professor of Media Studies in the Department for the Study of Culture at the University of Southern Denmark and founding director of the research programmes Our Museum and DREAM. Author or editor of 30 books, her research interests include media history, media and information literacies, digital creativities, and museum communication. Her most recent book is Museum Communication and Social Media: The Connected Museum (co-edited, Routledge, 2013). Vince Dziekan is a Senior Academic and Practitioner-Researcher at Monash Art Design & Architecture (MADA), Monash University, Australia, whose work engages in an interdisciplinary way with the transformation of contemporary curatorial practices at the intersection of design, creative technology and museum culture. He is the author of Virtuality and the Art of Exhibition (2012); associate editor of Curator: The Museum Journal; and curator of MWX, the exhibition initiative of Museums and the Web. Ross Parry is Professor of Museum Studies at the University of Leicester, United Kingdom. A Principal Fellow of the Higher Education Academy, he has been a Tate Research Fellow, Chair of the Museums Computer Group, and is one of the founding Trustees of the Jodi Mattes Trust – for accessible digital culture. His works include Recoding the Museum: Digital Heritage and the Technologies of Change (Routledge, 2007), Museums in a Digital Age (editor, Routledge, 2009). Kim Christian Schrøder is Professor of Communication at the Department of Communication and Arts, Roskilde University, Denmark. His books in English include Audience Transformations: Shifting Audience Positions in Late Modernity (co-edited, 2014), Museum Communication and Social Media: The Connected Museum (co-edited 2013), and Researching Audiences (co-authored, 2003). His research interests comprise the analysis of audience uses and experiences of media. His recent work explores mixed methods for mapping news consumption.