Which names are the sexiest? The most powerful? How does your name or your child's name determine destiny? Why are ?I? people becoming doctors at four times the rate of ?O? people? Why do the Keiths of the business world statistically out-perform the Nigels by almost 300%? "The Secret Universe of Names" explains, in fascinating detail and name-by-name example, how the sounds of a specific name evoke basic, gut reactions and what this means for you and yours. "The Secret Universe of Names" is a book to give, to amuse and educate, to speculate about, and to keep forever.