The Smarter Screen Image close
The Smarter Screen by Shlomo Benartzi
The Smarter Screen by Shlomo Benartzi
Show Hide Adult Content

Business & Economics Books:

Home  
Books  
Business & Economics  
Business & Management  
Sales & Marketing  
Market research

The Smarter Screen

Sorry, this product is not currently available to order

Here are some other products you might consider...

Explore more by Shlomo Benartzi

See all books by this author

A Book about Love by Jonah Lehrer 20% off!
$40.99
$50.99
A Book about Love
by Jonah Lehrer ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Proust Was a Neuroscientist by Jonah Lehrer 16% off!
$35.99
$42.99
Proust Was a Neuroscientist
by Jonah Lehrer ~ Paperback / softback
Available - Usually ships in 2-3 weeks
Proust Was a Neuroscientist by Jonah Lehrer 20% off!
$46.99
$58.99
Proust Was a Neuroscientist
by Jonah Lehrer ~ Paperback / softback
Available - Usually ships in 3-4 weeks
Resort Style on Hardback by Roger Thomas Save $40
$109.99
$150.00
Resort Style
by Roger Thomas ~ Hardback
Available - Usually ships in 2-3 weeks
Mystery by Jonah Lehrer
$34.99
Mystery
by Jonah Lehrer ~ Paperback / softback
Available - Usually ships in 6-8 weeks

Recommended for you

Recommended from your browsing history

The Smarter Screen

What Your Business Can Learn from the Way Consumers Think Online
Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

By:

Format:

Paperback / softback
Unavailable
Sorry, this product is not currently available to order

Description

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online. Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention. This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

Author Biography:

Shlomo Benartzi (Author) SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses. Jonah Lehrer (Author) JONAH LEHRER is a science writer living in Los Angeles.
Release date Australia
October 6th, 2015
Audiences
  • General (US: Trade)
  • Professional & Vocational
  • Tertiary Education (US: College)
Illustrations
Some black & white integrated illustrations
Pages
256
Dimensions
154x235x24
ISBN-13
9780349410395
Product ID
23029691

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

Filed under...

Books >
Business & Economics >
Business & Management >
Sales & Marketing >
Market research
Books >
Business & Economics
Books >
Business & Economics >
Business & Management
Books >
Business & Economics >
Business & Management >
Business ethics
Books >
Computers & Internet >
Social & Legal Aspects >
Human-computer interaction
Books >
Business & Economics >
Economics >
Behavioural economics
Books >
Computers & Internet >
Computer science >
Human-computer interaction >
User interface design & usability