Are you wanting to attract more members? Do you struggle to demonstrate the value your association provides? Are you wondering how to use social media to effectively engage your membership? The world has changed how it communicates, and social media is becoming increasingly important. While people still do business with people they know, like and trust, today they want to engage with organisations via Facebook, Twitter, LinkedIn and other social channels. Social media can help you STAND OUT. Packed with practical advice and real-world examples, The Social Association will provide you with the skills you need to increase member engagement, generate a return on investment and create a thriving online community. Learn how to: - Write a social media strategy. - Identify the right social media channels for your organisation. - Create content that cuts through the clutter. - Use social media to enhance your members' experience. - Measure the financial return of your social media investment. Social media can help you provide a richer member experience. With The Social Association, you can learn how to use social media to attract, engage and retain your membership. About the Author: Mel Kettle is a communication and social media expert, helping organisations communicate effectively so they build and maintain relationships with their staff, members, customers and stakeholders. She is a sought-after speaker, trainer and mentor who works with member organisations, non-profits and small businesses. Learn more about her at www.melkettle.com.