The Structure of Multimodal Documents

An Empirical Approach

By:

Tuomo Hiippala

Format:

Hardback

Series:

Routledge Studies in Multimodality

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Description

This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines the textual, visual, and spatial aspects of page-based multimodal documents and employs an analytical model to describe and interpret their structure using the concepts of semiotic modes, medium and genre. To demonstrate and test this approach, the study performs a systematic, longitudinal analysis of a corpus of multimodal documents within a single genre: an extensively annotated corpus of tourist brochures produced between 1967-2008. The book provides multimodal discourse analysts with methodological tools to draw empirically-based conclusions about multimodal documents, and will be a valuable resource for researchers planning to develop and study multimodal corpora.

Author Biography:

Tuomo Hiippala is a post-doctoral researcher at the Centre for Applied Language Studies at the University of Jyväskylä, Finland. He holds a PhD in English philology from the University of Helsinki. He has published internationally in a number of journals and collections, such as Journal of Pragmatics and Literary and Linguistic Computing.

Release date Australia

June 16th, 2015

Author

Tuomo Hiippala

Audience

Tertiary Education (US: College)

Illustrations

23 Tables, black and white; 49 Line drawings, black and white; 9 Halftones, black and white

Pages

250

Series

Routledge Studies in Multimodality

Dimensions

152x229x16

ISBN-13

9781138824744

Product ID

23105637

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