Business & Economics Books:

This is Advertising

Format

Paperback

Customer rating

Click to share your rating 0 ratings (0.0/5.0 average) Thanks for your vote!

Share this product

This is Advertising by Eliza Williams
21% off
$51.99 was $65.99
or 4 payments of $13.00 with Learn more
In stock with supplier

The item is brand new and in-stock in with one of our preferred suppliers. The item will ship from the Mighty Ape warehouse within the timeframe shown below.

Usually ships within 10-14 days

Availability

Delivering to:

Estimated arrival:

  • Around 10-14 September using Express Delivery
    Mighty Ape can deliver this product within 1-2 business days (usually overnight) to urban centres across Australia, and some remote areas. Learn more
  • Around 11-18 September using standard courier delivery

Description

This is Advertising addresses the changes that are occurring within advertising, from the perspective of key figures within the industry. It provides a useful, informative guide to some of the latest developments in the field today. The book is split into five chapters, which deal with the main themes relevant to the advertising industry today: Digital, Branded, Ambient, Integrated and Self-Initiated. Each contains a series of case studies presented through a short text, illustrations and captions. An overall introduction to the book and to each section offer an overview of the subject by the author. Ten interviews by a selection of leading advertising figures provide a number of different perspectives, as well as various feature quotes throughout. The book is visually impressive while also providing solid information about the significant changes taking place in advertising now. It is aimed at those working within the industry, students and anyone with a broader interest in the subject.

Author Biography

Eliza Williams in currently senior writer at Creative Review magazine in London, and also regularly contributes to magazines including Frieze, Art Monthly and Flash Art.
Release date Australia
March 1st, 2010
Country of Publication
United Kingdom
Imprint
Laurence King Publishing
Pages
224
Dimensions
210x270x20
ISBN-13
9781856696470
Product ID
3837889

Customer reviews

Nobody has reviewed this product yet. You could be the first!

Write a Review

Marketplace listings

There are no Marketplace listings available for this product currently.
Already own it? Create a free listing and pay just 9% commission when it sells!

Sell Yours Here

Help & options

  • If you think we've made a mistake or omitted details, please send us your feedback. Send Feedback
  • If you have a question or problem with this product, visit our Help section. Get Help
  • Seen a lower price for this product elsewhere? We'll do our best to beat it. Request a better price
Filed under...