Business & Economics Books:

Top Brain, Bottom Brain

Harnessing the Power of the Four Cognitive Modes
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Paperback / softback
$38.99
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Description

One of the world’s leading neuroscientists teams up with an accomplished writer to debunk the popular left-brain/right-brain theory and offer an exciting new way of thinking about our minds. For the past fifty years, popular culture has led us to believe in the left-brain vs. right-brain theory of personality types. Right-brain people, we’ve been told, are artistic, intuitive, and thoughtful, while left-brain people tend to be more analytical, logical, and objective. It would be an illuminating theory if it did not have one major drawback: It is simply not supported by science. Dr. Stephen M. Kosslyn, who Steven Pinker calls “one of the world’s great cognitive neuroscientists,” explains with cowriter G. Wayne Miller an exciting new theory of the brain. Presenting extensive research in an inviting and accessible way, Kosslyn and Miller describe how the human brain uses patterns of thought that can be identified and understood through four modes of thinking: Mover, Perceiver, Stimulator, and Adaptor. Once you’ve identified your usual mode of thought, the practical applications are limitless, from how you work with others when you conduct business, to your personal relationships, to your voyage of self-discovery. The second edition of Top Brain, Bottom Brain includes expanded practical applications and highlights how readers can harness the theory to succeed in their own lives.

Author Biography:

Stephen M. Kosslyn, PhD, is founding dean of the Minerva Schools at the Keck Graduate Institute. He previously served as director of the Center for Advanced Study in the Behavioral Sciences and Professor of Psychology at Stanford University and as the John Lindsley Professor of Psychology at Harvard University, where he also served as chair of the Department of Psychology and dean of Social Science. Stephen has been recognized by election to the American Academy of Arts and Sciences, three honorary doctorates, a Guggenheim Fellowship, and the National Academy of Sciences Award for Initiatives in Research. G. Wayne Miller is a staff writer at The Providence Journal, a documentary filmmaker, and the author of seven books of nonfiction, three novels, and three short story collections. He is also director and cofounder of the Story in the Public Square program at Salve Regina University’s Pell Center for International Relations and Public Policy in Newport, RI. Find him at GWayneMiller.com or on Twitter @GWayneMiller.
Release date Australia
March 31st, 2015
Audience
  • General (US: Trade)
Illustrations
10 illus t-o
Pages
208
Dimensions
140x213x18
ISBN-13
9781451645118
Product ID
22599687

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